Beautycounter is a cosmetics company with a deep mission to bring safer products into the hands of everyone. Their mission led them to advocate in front of congress for more stringent laws on toxic chemicals in personal care products. As associate creative director, Laura lead the team responsible for turning this advocacy into campaigns that evangelized the core brand identity.
CAMPAIGN CONCEPT + EXECUTION | PRINT | SOCIAL | E-COMMERCE | EXPERIENTIAL DESIGN | MANAGEMENT
